Verified origin records · Vietnam

True origin.True goods. True price.

Origin Truth checks each lot at the farm, the packing house and the lab, before it reaches the border. Built for the exporters and packing houses that can't build this themselves.

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VI. The investor film

Two and a half minutes. The problem, the record, the hand-over, the model.

I. The moment

95%

of Vietnam's durian exports go to China.

0.8 to 1 bn ₫

lost on one rejected container.

167

growing and packing codes suspended, Jan 2025 to May 2026.

Sources: MAE, Vinafruit, GACC and press reporting, 2025 to 2026.

1 Jun 2026China's GACC Order 280 tightens import registration.
1 Jul 2026Vietnam's national traceability system goes live. It records what is declared; nobody checks it.
1 Jan 2027Decree 372 and the EU deforestation rule both take effect.

II. The problem

Records that can be bought are worth nothing.

Growing codes, packing codes and lab certificates have been bought and sold. Buyers, banks and insurers cannot tell a true record from a false one. So honest growers are paid the same as everyone else, and lenders stay away.

Who we serve

The big aggregators built their own. The long tail can't.

Large aggregators

Field teams, their own systems, lenders behind them. They certify the lots they buy, for their own exports. There are few of them. They are partners, not our market.

Mid-size exporters and packing houses

No tech team and no field verifiers, yet they carry the rejection risk on every container. China cleared 166 packing-house codes in August 2026 alone. They are our customers.

III. Our thesis

The state owns the record. Nobody verifies it. We do.

Grade one
Self-declared
One party typed it in.
Grade two
Counterparty-signed
Both sides of the handover signed.
Grade three
Verified
Lab, field verifier and rule engine all checked it.

We collect the data at the source, through the people who grow, pack and ship.

IV. The platform

Eight parts. One signed record.

Field app

Works offline on any Android phone; every harvest and photo signed on the device.

Two-party custody

Every handover signed by giver and receiver; short receipts go to quarantine.

Verified registries

Growing and packing codes, labs, inputs, consultants, checked buyers.

Verification engine

More than 30 rules on every lot; AI below 90% confidence waits for a person.

Export pack

The declaration, phytosanitary and customs set, built from signed data.

Stamps and signed hand-over

A stamp can be copied; the hand-over to the buyer's phone cannot.

Shop app and bounty

Shops account for every stamp; buyers are paid when a fake they report is confirmed.

Tamper evidence

Every event hashed, chained and signed; each day's Merkle root timestamped on Bitcoin.

Pilot-ready prototype live today. The first paid field season starts in February 2027. The connection to the national traceability system is being contracted for 2027.

V. See a record

Verified

Ri6 durian

Lot GT-L-27-0412

Harvest · 10 Apr
Signed by grower
Packed · 11 Apr
Both sides signed
Lab tests · 12 Apr
Signed by lab
Exported · 14 Apr
Lạng Sơn

Illustration

One scan shows the product, its journey and every ingredient with its own status.

Gaps are shown as gaps. Prices, grower names and exact locations stay private.

VII. Market

Large flows. Little proof.

Measure	Figure	Source
Durian exports, Jan to Sep 2026	About USD 3.5 bn (+52%)	Vinafruit
Seafood exports, Jan to Sep 2026	USD 9.1 bn	VASEP
Counterfeit and IP cases handled, H1 2026	5,723	National Steering Committee 389
Coffee, cocoa, timber, jewelry, beverages, factory goods	Estimates in the data room	Estimate

Figures from public sources. Estimates are labelled.

VIII. Business model

Free to record. Paid to prove.

Growers and packing houses: Free software
Stamp codes, hand-over and shop app: Free
Packing houses: Intake verification per lot
Exporters: Per verified container
Brands: Brand Protection subscription

Lenders back the businesses that hold the food. A verified record makes that stock safer to lend against, and one avoided rejection pays for hundreds of packs. That is why exporters pay.

IX. Roadmap

G0
31 Jan 2027
2 exporters and 3 packing houses signed for the pilot.
G1
30 Apr 2027
Mekong season paid: 2 exporters paying, intake price set.
G2
30 Sep 2027
6 exporters paying, 10 packing houses live.

Every gate has a scorecard, checked by the lead investor's reviewer.

X. Principles

We never take title to goods.
We never hold client money. Banks do.
We never lend from our balance sheet.
We never sell personal data.

XI. Team

Tăng Tường Thy

Founder and CTO

Co-founded Acquired.com, an FCA-regulated payments company. Former CTO of Monevo and Quint Group, acquired by TransUnion. Founder of Treker.

Nguyễn Bảo Anh

Co-founder and Chief Executive Officer

Nearly 20 years of business leadership, strategic management and large-scale operations across Vietnam's banking and financial services sectors. Previously held senior management positions at Maritime Bank and VPBank. Director and co-founder of Thinh Phat, overseeing sales channels, branch operations, business development and organizational management, with teams of more than 1,000 employees. Degree in Finance and Banking, National Economics University, Hanoi.

Đỗ Đại Khôi Trang

Co-founder, Finance and Strategic Partnerships

Former Head of Retail Banking at OceanBank. Founder and operator of the Dr. Tận Tâm pharmacy network and Rồng Việt Medical and Pharmaceutical Group.

Nguyễn Hương

Co-founder and Chief Operating Officer

More than 10 years in agricultural import and export, working directly with growers and exporters across many growing regions. Leads onboarding of packing houses and exporters. Before that, 15 years in education.

We are recruiting a Chairman and CEO with four decades of leadership experience.

XII. Invitation

We are raising a seed round to take verified records from pilot to paying exporters.

Request the data room

Terms, financials and the full plan are shared under NDA.

Investor inquiry

Contact the team about the seed round.